Kruse and Company will become a mobile operation starting September 1. Photo: KRUSE
The local bike shop Kruse, which not only sells bikes, but offers bicycle repairs, is going mobile starting September 1.
Store owner Andrew Grove told CTN that “the brick-and-mortar store was nice and we’re proud of the space, but the number of customers that just come into browse is relatively small.” The store opened on Sunset Boulevard across from Ralphs two years ago.
He explained that most of the sales were not from walk-ins, but from customers that had contacted the store. “Now we can save them a trip,” said Grove who co-owns the business with his wife Tara. “We’ve been getting more and more customers from other parts of the city as well, and sometimes driving to the Palisades isn’t the easiest. We are hoping to make things simpler for them, too.”
The Groves, who are Palisades residents, are excited about expanding the business by going mobile. “We love being a part of this community, and we see an opportunity to bring the neighborhood bicycle shop to wherever it’s most convenient for our customers,” Grove said.
They will continue to offer e-bike sales, bicycle repairs and be active at community events. The store’s mechanic will continue to work with Kruse, going to locations where bike repairs are needed.
If a customer wants to buy a new e-bike, the first step will begin online or over the phone. Then Kruse will bring electric bicycles to the customer for a personal test ride.
“We know that everyone enjoys the ease of online shopping, but customers should be able to try these bikes before they make a decision,” Grove said. “The test ride experience has always been a core part of our business, and what better way to try out a new bike than on the streets where you plan to ride most often?”
Kruse will continue to be a proud authorized dealer of premium electric bicycles made by some of the world’s leading bicycle brands, such as Tern, Royal Dutch Gazelle, Riese & Müller, Stromer, Velotric, Yuba, and VanMoof.
The company will provide service and repairs for the brands it sells, as well as all Bosch-equipped e-bikes, plus many non-electric bicycles.
Before the store closes on August 31, residents are invited to visit the Kruse Pacific Palisades location at 15121 Sunset Boulevard, to take advantage of special sales and discounts on bicycles and accessories.
To find out more about the mobile operations and upcoming special events, www.krusebikes.com. Or (310) 526-7668
Kruse and Company, which was founded in 2022 by Tara and Andrew Grove, has become known in Pacific Palisades for its premium selection of e-bikes and professional customer service. Dedicated to service and sustainability, Kruse and Company aim to make e-bikes the first choice in local mobility.